Today I am of the belief that the Internet is entering a different era, we're in a sort of bubble, without being in a bubble, there's a shortage of decent website designers and the Design Agencies are playing a bigger part than ever, squeezing out the little guy in the bedroom more and more.
And all that is before you've considered all the marketing, updating and managing of a website. It all adds up to a mini-crisis for businesses wanting to get a website.
So when it comes to investigating the costs of a website, you have to turn the whole thing on its head. What do you want? You can't ask me if it was worth it, does it do what you want it to. Does it bring in the sales, does answer the questions people are asking. If the answer is yes - it makes no difference how much it costs - it was worth it. If the answer is no - well franking even if it cost £200 it wasn't worth it.
And that really is the question - I have not come across any other industry that works this way... Money come comes into the equation if it produces a return, the actual cost of getting a website is - when you think about it - irrelevant.
I've seen quotes for £70,000 or more for ultimately a basic eCommerce shop... something that www.spotify.com will do for £25 per month. I've also seen a £2000 website turning into a multi-million pound company. The amount you invest makes little difference to the outcome.
The reason is simple - it's all down to your business and your content, ultimately a website is an extension of your ideas, a decent website designer (regardless of cost) will make something that does what you need it to. So what makes or breaks a website is actually down to you.
So something to watch for when getting a quote:
- Don't be taken in by the hype - this is your business and the website needs to express your ideas, not the web designers or agencies. Plan what you want and have it made to your spec.
- Get a website you like - because if you don't you won't brag about it - all to often if the client loses faith in the website it's a dead duck in the water - it will then remain on the clients todo list for years to come both harming the business and affecting sales.
- Get multiple quotes always - don't go to just one fabby designer, see who you like most and see if you're happy to work with them. Price is one issue - but whether you can twist their arm into providing the website of your dreams is another issue.
And finally a personal note. You'll get agencies at puff up your ideas, tell you if you do this X will happen and Y will be better, but it's better to hear the bad news, why are your wanting that - it's been done before, if you do it this way it will be cheaper/better.
Both views hold merit - but if you're a a new business then without doubt 'start small and plan to grow' - it is without doubt the best way forwards.