LinkedIn - we've worked out Facebook Pages and they are crucial, Twitter just bangs out updates, but its real strength probably lies in customer service. Google Plus is essential for Search Engine Optimisation, I mean would you risk it?
So what happened to LinkedIn? Last year 2013, it was the darling of Social Media, profitable and on the up and up, this year - frankly not a lot.
Our take on LinkedIn, is that it's for industry and for professionals, you're not going to sell any widgets here, nor sign up the odd client even. But you might 'connect' with useful people. When you update your LinkedIn Stats - it's not so much when, but IF!
Then there's the Birthday Reminders and Job Anniversary emails - as if either are reliable or accurate, I wished a few people Happy Birthday and then rather wished I hadn't for invasion of privacy reasons and the rather oddness of it. I know it's nice to be remembered, but just for the sack of it?
So what to do, what to do? We've always propounded three things about LinkedIn - see if you agree?
- You should only connect to people you know - that keeps things tidy and means you have more meaningful relationships with those actual people... no room for companies here
- The only way to 'market' your activities (self or business) is to join the conversation, get involved with Groups and actually join in... this is the only point within LinkedIn that your name extends beyond the people you may know.
- Keep your Company/Corporate Page updated with your services and products. If someone wants to find out who you work for - then it's essential your keep this updated.
In this age of Mobile LinkedIn is regularly used as a source of news of what all your 'connections' are up to and that includes companies people follow... and there in lies the game plan.
The same rules apply to LinkedIn as to Facebook or Twitter - if you're not regularly updating your LinkedIn Company Page - you could well be missing a trick.
LinkedIn has realised this missing piece of it's puzzle and is hungry for people to take their company pages seriously. The big advantage they have over Facebook and the main reason I encourage this is because the quality of LinkedIn's users is exceptionally high. This target market might not be after your widgets, but they are almost all paying into a higher Tax Bracket.